Things That Fail a Home Inspection and How to Prevent Them

A home inspection in Sydney is an in-depth evaluation of all the major components of a house. It can take up to four hours for one inspector to complete, and it may include checking things like plumbing, electrical wiring, air conditioning, insulation, foundation issues (if applicable), roofing materials and more. After the inspection is completed, you will receive a report that outlines what was found during the inspection.

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Some things that may fail a home or building inspection in Sydney include:

The property is missing key documentation, like a certificate of occupancy or an inspection report. Without these documents you will be unable to obtain the necessary financing for your home purchase.
There are outstanding issues with water damage in basements and attics that may lead to mould growth if left untreated. If there was significant flooding it could also mean structural problems with the foundation. Make sure that any leaks have been repaired before moving forward on purchasing this property.
Electrical wiring does not meet local codes, which can cause hazardous conditions throughout the house, especially if outlets have no ground fault circuit interrupters (GFCI). You should never move into a new home without having all electrical components inspected by a professional electrician first.
Structural issues such as loose or cracked beams, uneven floors that indicate foundation problems and the presence of mould can all lead to a failed inspection.
Ventilation issues such as problems with the furnace, air conditioner and duct system can cause a home inspection fail if not fixed.
Pest problems such as termite infestations, rodents, cockroaches and other bugs can cause a home inspection fail if not handled.

If any one of these issues is detected, then it’s important that they’re taken care of promptly because failing an inspection will affect both your purchase agreement with the seller and their ability to sell the house within a reasonable amount of time, which could ultimately mean losing thousands on down payment money.

How can you ensure that you don’t fail a home inspection?

Make sure all the outlets in your home are working.
Make sure all the outlets in your home are working. This is very important because it’s shocking to find out after buying a new house that none of the electrical outlets work. Make sure they’re all functional before signing off on any paperwork, this will save everyone time and money down the road if inspections discover these issues later on.

Replace any broken light bulbs or fixtures.
Replacing any broken light bulbs or other fixtures before an inspection is very important. If they’re not fixed, it can lower the value of your property in an instant, and if you want to sell this house later on that’s definitely something you will have to deal with eventually.

It’s much easier just to fix these issues before anyone sees them than risk having a home inspector notice anything wrong when there are no lights working or that fixtures are broken. This will make sure everything looks well maintained which increases the chances someone might actually buy it.

Ensure there is no mould anywhere in your home.
Check for mould growth everywhere in your home. This is very important, and can be a big red flag for an inspector if they see it (plus the health risks mould brings to you and your family). If you do have any spots of mould just scrape them out with a screwdriver or something similar – don’t try scrubbing it off as that will disturb the spores more than anything.

You will want to clean up all clearly visible traces of this fungi before taking on another inspection so there’s no chance anyone might notice when walking through the door. This isn’t quite as easy during winter time either because it makes seeing where there may be hidden leaks even harder too, but at least storage spaces like under sinks are easier to check over.

Check for water damage on ceilings and walls, as well as leaking pipes.
Water damage can be a real problem during a home inspection, hence why it’s one of the top reasons for getting a failed pre-purchase inspection report in Sydney, but if you can spot leaks before they take hold then that will help prevent this.

Repair for any cracks in the foundation of your house.
Repairing any crack in the foundation can mean that you won’t have any issues with the home inspector finding major problems in your home. This is important because you don’t want to have any issues with the inspector when they are inspecting your house.

Fix leaky faucets and clogged drains to prevent a bigger problem down the line.
Fixing leaky faucets can be very easily done yourself, even if you are not a plumber. Fixing clogged drains can be done as well with just the proper tools. Don’t forget that this gives you more money in your pocket when it comes time to repair bigger issues down the line.

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The Key to Prosperous Book Publishing

This article will provide you with some important points which will help you to puclish your book successfully.

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Book printing could be a overwhelming procedure if perhaps you’re new to it. It can certainly be difficult to work out the actual nuances of it all and also put together the best possible book. There are certain things that will help, though.Don’t Hurry:To start with, much like writing a book can’t be rushed, nor can printing it. It’s an operation plus it will take time. And so, have a little patience.Follow Regulations:In the event you plan to print the book by yourself, you will need to learn as well as follow the regulations of publishing, if you want your book to appear professional. A few of these procedures consist of picking margins, boundaries, font kinds and more. If you’re unsure concerning the policies, read up about them online or consult a publishing professional for assistance.

Acutrack provides powerful book printing and fulfillment services. that helps businesses deliver their books directly to consumers (B2C) or to retail and other marketplaces like Amazon (B2B) etc. Spiral Bound Book Printing.Another action you can take to ensure that you stay within the regulations of printing is download as well as utilize templates. Following the very simple instructions, you can test out various layouts.Prevent Typical Errors:The biggest error that new writers make when publishing on their own is that they set up their pages in tiny fonts and crammed them to capacity. The idea is that they desire to conserve expenditures by fitting just as much per page as they can. The problem with that, though, is it makes the publication appear both short and too sloppy. Therefore, it will be difficult, if not difficult, to market copies.Home Publishing:As a result of laser computer printer technology, you can theoretically print off copies of your own publication. Once you print a few, you only need to somehow bind them. It may not be professional looking, nevertheless it can get your publication in print.

Acutrack offers the best book printing and book fulfillment services with customized solutions and various binding options based on your convience. They also have the options of digital as well as offset book printing. Choose Acutrack to meet all your book printing and fulfillment services at an affordable price. Print Fulfillment Services.The Other Option:The other choice can be using Print On Demand, or POD technology. Just what that means is that you can ask an online organization to print copies of your publication as they are bought. Due to advancements in technological innovation, that means that a book is always “in stock” and also the writer, you, does not have to pay an arm and a leg in advance to print copies that may or may not sell.Several corporations also have publishers, illustrators, marketing experts and more to use. That could really make the publishing operation a lot easier to manage. Thus, it can still be your book and done in your way, but with that little additional expert touch.A good corporation which does POD should certainly provide personal references and also explain to you work samples. Additionally they shouldn’t request for cash straight up. They don’t need to. They can simply take a percentage of each printing of each distributed copy. So, when it comes to book printing, make sure that you’re employing a trusted, legitimate corporation.

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Greater Driver Safety Is Needed For The Transport Industry

The transport industry is a dangerous place to work. Heavy vehicles such as trucks and heavy rigid vehicles require intense skill, precision, and attention when they are operating on the road. Unfortunately, many drivers do not receive enough training before getting behind the wheel of one of these types of vehicles. This can lead to an increased risk for accidents that could result in serious injury or death.

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In order to increase driver safety within the transport industry it is important to ensure that all drivers have received adequate training and education beforehand so they know how to operate their vehicle safely while also protecting themselves from potential dangers. This is why there are specially designed courses for drivers to follow, such as multi combination driver training, heavy combination training, truck license training in Melbourne, and so much more. These courses provide drivers with the required knowledge and skill to handle these large vehicles safely.

There are many dangers that truck drivers face on the road, including:

Weather conditions such as heavy rain and sleet.
Other people on the roads who may not be observing safety laws themselves.
Individuals driving smaller vehicles like cars or motorcycles.

All of these variables can lead to an increased risk for accidents and serious injury if a driver isn’t careful enough while operating their vehicle. Many skilled professional drivers will use defensive driving techniques in order to keep themselves safe from harm while also ensuring greater public safety around them which is why it is important that they get adequate education beforehand so that they know how best to operate their vehicle safely at all times.

If you run your own company then one way you can ensure your drivers’ safety is by ensuring that they go through thorough driver training before allowing them to operate their vehicle. This will include teaching them the rules of the road, including speed limits and how to anticipate potential hazards on the roads so that they can drive safely regardless of what other drivers are doing around them.

Why greater driver safety is needed for the transport industry:

The heavy vehicle transport industry is a major contributor to the economy.
The transport industry, especially heavy vehicle transportation is one of the biggest contributors to the economy in major countries. As a result, there are thousands and thousands of drivers who drive trucks or other heavy vehicles on our roads every day ensuring that goods get from A to B around Australia and across different continents so they can support local businesses as well as help boost economies globally too. In light of this there are many job opportunities as well as career prospects in the transport industry.

The number of fatal accidents in the heavy vehicle transport industry has increased over the past decade.
The heavy vehicle transport industry has also been one of the biggest contributors towards fatal accidents on the road. Due to this, it is important that we find ways of reducing accidents and fatalities on our roads; however, one way would be for drivers/companies to ensure greater driver safety, such as ensuring truck drivers get enough sleep each night so they can drive safely during peak times (i.e. rush hour).

It has been reported that some truck drivers or companies are not taking the required breaks and/or ensuring their employees get enough sleep behind their wheel each night as they can be fined if caught (which is why it’s important for them to make sure they take these necessary steps). This is not only dangerous but incredibly irresponsible when we consider how many people could suffer because of one negligent decision made by a driver who was fatigued. The authorities want to ensure greater safety on our roads and this means making sure all heavy vehicle drivers receive adequate rest behind their wheel so that they remain alert while driving, especially during peak times such as rush hour which is often very busy on our roads.

Heavy vehicles are more difficult for drivers to see and avoid, as they often block visibility.
One of the biggest issues with heavy vehicles is that they make it more difficult for other motorists to see. Now, this isn’t because the drivers of these vehicles are not trying their best; it’s down to physics and how heavy commercial trucks are designed.

Truck and heavy rigid vehicle accidents can be catastrophic which is why it’s so important to ensure you have the correct insurance cover in place for your business. The trucking industry has always been a target of fraudsters who will stop at nothing to make money, but with the right protection this risk decreases significantly, making businesses more secure and reducing unwanted stress levels on staff or drivers alike.

A lack of regulations means that there is no uniformity in safety standards across state lines or international borders.
There is no uniformity when it comes to regulations, and regulations are different across state lines and this is where there needs to be greater driver safety. Good mangers take their responsibility for drivers seriously because it will affect the company if even only one accident occurs. When companies have good managers then accidents are not as frequent, these companies should be rewarded with less strict regulations on them so that they can perform better in comparison to other businesses who don’t make an effort when looking after their employees.

Greater driver safety will reduce fatalities and injuries on highways and byways.
The only way to reduce fatalities from heavy vehicles is to provide better driver safety. Drivers need information like how alcohol affects your vision, balance and efficiency, which all play an important part in dangerous driving situations (like not being able to see hazards or reacting quickly enough). This needs to be taken seriously by everyone involved so that trucking accidents decrease across Australia due to greater driver awareness of risks around them.

Driver training companies can provide online courses for heavy vehicle drivers who may have trouble getting out into the community often because of their work schedule or location requirements. Since these types of vehicles can transport items over long distances, it is essential that they are driven safely and with great care when on public roads.

Increased awareness about driver safety rules could lead to improved driving habits among drivers who use trucks or buses for work purposes.
Increased awareness about driver safety rules could lead to improved driving habits among drivers who use trucks. Better awareness means better safety standards are met.

Driving heavy vehicles can be dangerous, so it is important there is more enforcement from government authorities at checkpoints where there is a risk of accidents occurring. It should also be noted that the weight of cargo being transported by these vehicle types needs to meet strict regulations in order for them to safely transport items over long distances without incurring damages during transit periods.

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Magical Tips to Launch a Professional Blog

With the recent rise online business, blog marketing becomes a trend that has been implemented by many online internet businessmen. There are basically two types of blogs over the internet, one is the personal blog and the other is corporate blog. The personal blog are mostly about the author’s activities, thoughts, inspiration, ideas and everything that happen around him. A corporate blog as known as business blog usually used for the benefits of a company, for instance as a method to marketing, advertising or enhancing communication. No matter what kind of blog, bloggers simply need to try their best to drive readers to their blog and will be able to make money with them.

Best solution to create your blog

In this day and age, it is rather easy to create a blog thanks to the development of web technology. There are simply a couple of basic elements you need to prepare for your blog, profession hosting as well as blogging software. Both of them have free and paid offers over the internet. Which type would you choose? If you hope to create a professional-looking blog with a lot of features, the best solution is to use free blog software, like WordPress and host it on your own blogging server. WordPress is a great platform since it provides you with powerful features, hundreds of templates and great flexibility to customize the blog yourself. A paid blog hosting allows you to apply FTP to integrate your blog on your own domain so that visitors will see it as being a part of your own site.

Tips to marketing your blog

Just write content for your blog and expect people to come is not enough. To market your blog successfully, there are some aspects you should take care of to make your blog well-known among your target audience.

1. As mention above, it is meaningful to have a standalone domain name for your blog, or at least a sub domain under your own domain name.

2. Customize the blog look and optimize the template. After you have installed the core WordPress software, there a number of things you can do to customize your blog. Logo and design modification to match your branding, RSS subscription options, social bookmark links, unique title tags as well as sitemap.

3. Post unique content regularly. Try to figure out a best post frequency, maybe 3-5 times per day or per week and maintain your readership. Keep your post original and valuable. Fresh content is welcomed by both search engine and your readers.

4. Trace inbounds links, traffic, comments. If anyone leaves you a comment on your blog, you should always be responsive to give a reply. Of course, you can also keep contact with other related blogs via comment, exchanging links, social networking services or forums, which will bring visitors to your blog.

5. Posting as a guest blogger is another way for you to market your blog. Do not post any article within your own realm. If possible, it is a great practice to submit your article to the more honored blogs, which have a large number of followers. This is the best and easy way to gain more visitors for your blog.

Most common strategies to make money from blog

With the detail tips above, you are now can start blogging without too much difficulty. Then there is one question remain unanswered. That is how to use the blog to make dollars for you? If you are business-minded folks and expecting to bring in a little or even a big amount of extra incomes, followings are some methods that you could turn your blog into a moneymaker.

1. Apply affiliate program. Affiliate program is very popular practice among blogosphere. Under such system, you place other’s products or service on your blog for generating a sale and you get the commission. For instance, if you are running an affiliate program about the movie niche, it may be a great idea to write some movie review with links to that movie. When a reader click through that link or banner and break out the checkbook, you will receive pay as well.

2. Sell advertisements space. Once you have received a fair amount of traffic, then selling advertisements space can be your choice for leveraging blog to generate incomes. It is very important for you keep a record of your website traffic to convince the advertiser. And you should also make sure that your design of your blog allows space for future advertisements. The major downside of direct banner advertising is that you need to spend time managing the sales process, the banners and the payments.

3. Monetization Widgets. Besides placing advertisers’ ads on your blog, you can also make money by monetizing your website widgets, which is becoming more and more popular these days. For example, free ad service WidgetBucks allows you to make money from blog. The major difference lies in the fact that they work as web widgets, making it easier for the user to plug and play the service on its website.

Search the internet, you will find many other strategies to make money from blogging. As your time and energy is limited, it would be wise to choose only a few that provide the greatest income generation. Whatever path you choose, it is important to know that success will not come without putting your time and effort as a constantly learning blogger.

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The First Steps to Blog Marketing

Known as weblogs, blogs are the new great thing on the internet. They are more or less a platform which you can use which allows you to actually post your ideas on most any subject that you want to. These weblogs can be used for a variety of things such as a diary, web promoting, idea writing, and publishing. You can use blogs for anything your heart desires. If you have never used a blog and are new to blogging in addition to blog marketing, you will want to know the few key tips which make blog marketing easy. If you have a particular market in mind, blog marketing will be easy. You will notice many people are using blogs to keep a diary, and these blogs are not be intended to make them money. These type of blogs are just simply ways to put their thoughts out there and find others which are going through the same thing.

If you have never blogged before, the best thing for you to do will be to start one. You can then merely journal in it for a while to get the feel for it. This will let you learn what is required and just what it takes to keep up a blog. When you begin and start journaling your notions and what is on your own mind, there is really nothing for you to lose. A blog following or followers are not be needed if you decide you don’t want other people to read the things you are writing about. Now that is a personal preference. However, doing this will allow you to see what makes it work. Then you have the option to move to working to market an item or perhaps a service.

Marketing something is cheaper by using a blog than it will be if you use a website. The simple reason is there are tons of free blogging sites you can select and use to spread the word about your product or service. These free blogs are just as good as if you owned a website and hosting which you have to pay for. There are advantages to having your own personal website, but for a novice, a free one will work until you understand blogging a little better and you don’t have to worry about moving all your files and information to a server. The free blogs are simply and easily customizable for beginners without having to know a great deal about HTML code. If you don’t really have knowledge about HTML, you will begin to see that with free blogs yours will generally have the same characteristics as everyone else’s. Don’t worry; it will be OK in the beginning stages of blogging. Once you are becoming more familiar with blog marketing and blogging and have some success, you can certainly make changes the changes you would like and start to stand out.

Having your very own personal blog, means you are in control of the unique content published on it. You will be in charge of what is said on your blog and what you don’t want said or viewed. You are of course writing it all, correct? So, you determine your limit! Whether you want a blog that does website reviews and takes nominations, or you wish to sell products or merchandise you make at home, you will make the choice. Utilizing a blog to make people aware of whatever you decide too is a great strategy to market and promote.

Blog marketing could have the tendency to get a little complicated whenever you allow it to. It will only be as hard as you decide to make it be. There is a huge number of bloggers out there which are making a great living off their blogs by blog marketing. We are all aware it can easily be done. We just need the knowledge to know the secrets. First, for any beginner, start small, and be consistent. The bloggers who continue to make a great living blogging all did. They started with just one blog, built that blog up. When that blog began to succeed they added another blog, and again build it up. Then, came the keeping up of both blogs and not allowing any of them to fall behind, they continued to include ever more. Of course they had help doing all of this. They more than likely outsourced a great deal of their tasks and work. If you are looking to make a massive income with blogging, you will require some help too.

Blog marketing is really a very good thing to learn. Think about it, if you can sell products from your blog, you will sell those products everywhere. Making money blogging is definitely one of the most satisfying things that you will understand how to do. Just do not expect to make that massive money in one day, understand you will really have to work at it consistently; each and every day. Don’t forget, the amount of work you put into it, is exactly what you will get out of it. Put in the effort and you will be on your way to fast money online blogging.

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Commercial Loan Application – An Overview

What should you expect during the commercial loan application process? Below is an overview of what to expect and what to be careful of when you begin the process.

The commercial loan application general starts off with a general discussion of what the borrower is trying to accomplish and what potential loan options the commercial lender or broker can provide. Rates are often quoted as well at this point.

Assuming there is a decent match between the two sides the lender or broker will want to get documentation to further formalize the commercial loan application. Typically the lender will want to see three years worth of tax returns, both personal and business, year to date financials such as a profit and loss statement and balance sheet.

Also lenders will need to get a better idea of what the borrower’s credit score is and will often ask for a borrowers authorization to pull credit. A business debt summary is often required as well if the business (on owner occupied transactions) has a substantial amount of business debt. The debt summary will include a list of the terms, amortization, rates etc on this various debt.

Often the lender will want the borrower to fill out an actual commercial loan application to make sure they have all of the details correct. Its normally 5- 10 pages long and is a major inconvenience for all involved – but necessary. Once all of the documentation is put together underwriting is ready to sit down and review the total commercial loan application.

It is at this point that the bank will make its initial decision on whether to fund or pass. If they decide to fund to the next step a Letter of Intent aka Term Sheet will be issued, which highlights all of the major terms such as proposed rate, amortization, prepayment penalties, etc.

It is also important to point out that it is at this junction the funding bank will ask for a good faith deposit assuming the borrower is agreeable with the deal. Borrowers should be careful if brokers or lesser known banks ask for large deposits if they haven’t yet reviewed the file. That is a big red flag.

A small application fee is one thing; a $5,000 deposit asked for by a broker is another.

What’s a normal good faith deposit? The bank will normally want to have in hand enough to cover the outside third party reports such as the appraisal and environmental. The total is normally around $5,000 for general use properties with loan amounts less than $3,000,000. These deposits can be much higher on special use properties, for example hotels where the appraisal normally runs $10,000 or more.

Once the borrower signs off on the LOI and sends in the Good Faith deposit the commercial loan application segment is officially over and the deal is official in process.

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Commercial Loans – A Solution For Business

Commercial loans have transformed the financial market tremendously. Commercial loans form a big part of the loan markets. The buying, selling and purchasing of commercial properties have increased a lot, therefore commercial loans is in more demand.

To get a commercial loan sanctioned it is not that difficult but the creditors will always check your financial status first before they offer you a commercial loan.

An important thing that is always taken into account before a creditor gives out a commercial loan is the debtor’s credit history and their demands. Different kind of policies and processes are followed before a commercial loan request is approved.

Initially, the loans were also sanctioned at the creditor’s guidelines and their credit policies. One of the important factors to be kept in mind is the flow of cash.

These days, Commercial properties are more in demand than residential properties because it is used for business purposes. The lender normally will ask the debtor to pay 20% initially and then a bank or mortgage institution as commercial loan gives the 80%.

Before a commercial loan amount can be disbursed loan to value percentage is calculated which further is divided by the purchasing price of the property. The guarantors also need a good credit history and their income proofs are very necessary.

Different types of commercial loans are available in the market, which are listed as below:

Owner Occupied Commercial Loans

This type of a loan is available for business owners who want to buy an office or a warehouse or for that matter any business organizations.

Commercial Bridge loan

Commercial Bridge loan comes into existence when the borrower is planning to sell a property or refinance the property after a certain period. So., this loan helps the borrower to gain an interim financing.

Commercial Real Estate Loans

It is designed to take care of the financial need of small-commercial building like industrial buildings or retails shops etc.

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Using Directory Submission in an Effective Way

Certain SEO practices have become very popular because of their effectiveness for boosting the rank and other stats of a website. For this reason, a large number of online marketers and SEO experts are utilizing this method as they know it can help them get the desirable results for their website. However, there are also a considerable number of online marketers and SEO experts who are not yet fully aware of the right utilization of directory submission and they often look for some better options to make the most of this effective tool of search engine optimization.

If directory submission is used in a proper way, it can definitely help your website get some quality links and it can also bring some targeted traffic to your website, but it’s a sad fact that most businesses are not yet fully aware how this effective tool can be utilized. Those who want to reap the full benefits of this effective online tool must pay proper attention to these points.

1. Niche specific directories are common out there and you need to choose niche directories that are most relevant to your website. Always submit your website in the relevant categories. Manual directory submission is a nice option for submitting your website in the most relevant categories. Doing some research on relevant web directories can be very effective as it can help you write to the point and fitting description for your website.

2. If your website is related to selling some product or offering some service, you must add the unique selling point of your product or service in your website description. Try to use unique wording for each of your description to submit in different directories. Always keep this thing in mind that search engines deem higher to unique contents.

3. Many think that stuffing a description with several keywords can be an effective way to get the targeted traffic for your website. In fact, it’s not so, use only some specific keywords and utilize them properly in your website description. Search engines are very smart these days and they can easily trace out whenever you try to beguile them.

4. It’s better if description for submitting in web directories are written in different length. Also, you can easily submit them into web directories by keeping them in.txt format. In this way, you can easily cut and paste the descriptions in the relevant web directory.

5. If you have a good deal of money to spend on directory submission and other SEO services, it’s better to make the most of premium or paid directory submission as obtaining links from free web directories is a time consuming task and some of them even remove your website link after some time. For these reasons, paid web directory submission is a way better option and can offer you some good results in a short span of time.

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7 Ways to Get Maximum Marketing Results at Any Time

Marketing automation has become a vital tool for businesses of every size. It can help you gain and sustain a competitive advantage. Speed up sales results. Plus, enable you to engage more contacts with personalized messages sent at the right time. So you can build good relationships.

Yet not each marketing automation system is the same. In fact, very few have all the essential tools in one package of services. If so, that can cause you to integrate system parts from third parties that can cost you time and money, especially when things go wrong down the road.

That is why it’s vital to first know what a full all-in-one marketing automation system is all about.

Marketing automation is a server-based software that integrates different technologies.

4 Automation Technologies Most Vital for Marketing Campaigns

First, it includes a CRM that allows you to collect, store and use information about your contacts. To be able to segment your contacts by custom fields and tags, behavior – such as opening emails and clicking on links, plus purchases.

Second, it includes an automated messaging system for emails, text, postcards and tasks. This allows you to send each message to contacts based on when they opted in, a date, behavior, purchase and more.

Third, it has eCommerce functionality. It integrates order pages with a form and payment gateway for one-click purchases. Plus it can allow you to integrate with a shopping cart if you prefer. Most of all, it can automate processes based on successful or failed transactions, subscriptions, trial periods, payment plans, coupons and more.

Fourth, it must have a campaign builder that enables you to take each contact on a personalized journey with measurable results. This allows you to create multiple campaigns for opt-in, sales, upsell, downsell and retention.

A marketing automation system such as one by Ontraport can provide additional features. These include marketing tracking to help you see which ads, landing pages and emails are generating the most cost-effective results. Affiliate marketing and membership site to help you boost the number of customers and sales. Landing page and form builder to enable you to design professional looking sites in minutes. And a lead router and scoring system to help you and your sales team follow up leads and convert them into customers.

Three key benefits of a marketing automation system are that you can customize it for your business. You can have multiple marketing campaigns at the same time that operate 24/7. Plus you can automate processes specific to contacts along their journey. But there are also marketing automation mistakes you can make along the way.

Marketing Automation Mistake #1: Sending eMails to Contacts Who Did NOT Opt-in
Marketing automation involves permission based emails. That means you send emails to contacts who give you permission to send them information. You can get permission when each contact opt-in to your system. However, importing a list or manually adding contacts to your marketing automation system is a violation of SPAM rules. If you do this you can compromise the delivery of emails even to those whom give you permission.

Marketing Automation Mistake #2: Not Maintaining a Database of Active Contacts
Even after you get a contact to opt-in, you must keep them active. That means, you must continually send them emails with relevant content to engage with at least once per week. Otherwise, they may forget you and not open the few emails you send. Over time, they can become less engaged, diminishing email delivery of your entire database. A re-engagement campaign is an effective method to get non-engaged contacts to interact with your emails again. You get these contacts to tell you if they’d like to remain on your list or opt-out. So you can maintain a consistent and clean contact database.

Marketing Automation Mistake #3: Focusing on the Wrong Metrics
Marketing automation allows you to measure the results of your campaigns. This includes opt-ins, sales conversion, email open and click link rates, landing page visits, sales, ROI and more.

However, focusing on the wrong metrics can cause you to misinterpret the true results. For example, you may have two campaigns where one has much higher open rates and lower click rates. Yet when you calculate click to open rates you can see an entirely different result. Before starting each campaign, it is vital to know the metric you seek to focus on to determine success.

Marketing Automation Mistake #4: Not Split Testing Campaigns
All campaigns differ by the type and number of contacts, content and more. Split testing campaigns is the key to finding what works right. But the key to split testing is to test just one variable at a time. Such as a headline, price, offer, design or target audience. The campaign that wins is the new control. Then you can test other campaigns against the control.

Marketing Automation Mistake #5: Not Having a Certified Consultant on Your Team
Marketing automation is both an art and a science. It requires a mix of technology know-how with direct response marketing expertise. Plus an objective mindset that is not biased toward the company or product. These are why it is best to have an independent consultant certified in the use of the marketing automation software on your team. To develop the strategy and build a custom automation system for your business. Plus, to train your team on using the system.

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How to Pick the Right Marketing Course For You

One point that it is wise to focus on when considering developing and refining top level business development strategies is that…

… The Integration Of The Digital Marketing Activities Into That Of The Top Level Business Development Plans Are Essential For Success With Any Tactical Activities…

It is indeed quite possible for organisations to be taking part in daily social media or online internet marketing activities taking place on a daily basis and for these activities to be shown to be having little [in some cases none at all] effect on key marketing parameters such as…

>>> Marketing Funnel Interaction

>>> Lead Generation

>>> Target Marketing

These are but a few of that which we consider to be business fundamentals and how these key business imperatives dovetail into the core internet marketing activities are fundamentally important to the organisation’s overall marketing activities effectiveness.

If the case exists where the top level business strategies have not been clearly defined and there are significant online marketing activities [in terms of social media interaction, paid advertising and content creation and publication for search engine marketing purposes] then the conclusion may be drawn that as a consequence there is no real foundation on which to base the digital marketing activities.

In the cases where the business has taken the steps to develop and to base their activities on foundational marketing planning then in these circumstances – these plans can be used to serve as a basis on which to base the digital marketing; search engine and social media activities upon.

Main point being – We Cannot Forget The Marketing within the “Digital Marketing” phrase. With so many daily activities that can be executed such as…

micro blogging
email marketing
blogging
guiding prospects through specific marketing funnels
video marketing
keyword analysis
… more and more the higher up the organisation that ‘over the internet’ marketing is visited then the great effect will be seen in terms of product / service awareness; increase in brand equity which culminate in revenue generation.
With so many digital marketing tools out there that the digital marketing professional can make use for customer interaction, brand development and product / service promotion and; with the ‘noise level apparently increasing on a weekly basis,

the case for increased focus on the integration of digital marketing with core business development planning must be highlighted.

Taking this one step further by factoring in search engine and social media marketing at the strategic business phase will ensure that the online marketing implementation serves the company to maximum effect.

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